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TRANSFORMACION DIGITAL. Ya dimos los primeros pasos. Será suficiente?

10 febrero, 2021

Mucho se ha hablado de la aceleración al mundo digital que ha tenido el comercio. Las estadísticas que se van publicando nos muestra que no es solo percepción o cambios de hábitos propios, sino una realidad mundial ya puesta en papel.

El trabajo en casa, home office, parece ser que podría quedarse y, si la situación epidemiológica mejora, podría ser parcial. Algunos días en oficina, la gran mayoría en casa. Pensemos que venimos de un año donde casi todo trabajo se tuvo que reinventar para seguir funcionando. Pues parece que es una tendencia que no tendrá una reversión total.

Seguramente, no todos estaban preparados para el cambio. No todos los sistemas listos para el manejo remoto, como no todos los hogares listos para estar todos en casa.

Ese YAAA!! Desesperado con que terminé un escrito anterior, es para muchos que aún están poniendo parches. Otros armaron una tienda de e-commerce, teléfono, mi amigo con moto que llevaban cosas y a intentar seguir adelante.

A muchos, mal no les fue. Crecieron más de lo previsto, se expandieron, sus tiendas virtuales como una oficina-local más de venta y hasta alguna nueva locación. Su reacción les rindió sus frutos.

Será suficiente para este año? Seguirá el crecimiento exponencial que tuvieron en el 2020?

Un estudio de BID (Banco Interamericano de Desarrollo) recomienda la revisión o implementación de 3 pilares básicos:

  • Medios de Pago
  • Plataforma de e-commerce utilizada
  • Logística

Las dificultades que se podrán encontrar en cada uno de ellos, dependerá principalmente del tamaño de la empresa. Seguramente muchos seguirán utilizando al amigo de la moto para sus entregas o empresas de logística que permitan el seguimiento y control.

La plataforma de e-commerce utilizada, pueden ser sencillas cuya utilización por lo general son pagas como servicios o plataformas licenciadas con desarrollos especiales.

El análisis de Los Medios de Pago debería prever el análisis de si infraestructura financiera básica, su oferta y los costos directos e indirectos.

Lo que está claro es que la transformación digital que se venía hablando fue una salvación como respuesta a un 2020 inesperado.

Tener una tienda de e-commerce implementada como se pudo y actualmente en crecimiento es realmente una transformación digital?  Fue simplemente una respuesta a la crisis.

Ahora, será tiempo de realizar las implementaciones que faciliten el proceso de pago, la plataforma utilizada de compra-venta, la gestión de stock, proveedores, predicción de la demanda, mejorar la logística, marketing donde todo se centre en la relación con el cliente.

Ahora el cliente tiene múltiples plataformas más o menos formales donde elegir comprar, tiene accesos a Redes Sociales en donde manifiesta su opinión y deberemos responder sus inquietudes si queremos transacciones exitosas y con muchos otros leyendo esos comentarios.

Es posible que no todo sea un mundo de transacciones digitales en los años por venir, pero lo cierto es que la transformación digital de nuestra empresa apoyará a tener clientes más satisfechos, una optimización de nuestros procesos y negocios más rentables sean presenciales, on line o mixtas.

Tomemos el tiempo para analizar y perfeccionar lo implementado.  

Será suficiente todo lo implementado hasta ahora para satisfacer al cliente y crecer?

Mmmmmm, solo un comienzo..

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